OH!SOME is a retail store that offers a wide range of fashion, beauty, and lifestyle products, owned by the retail company Blue Origin Group. Today, OH!SOME is recognized as a shopping brand that provides selections of beauty products, toys, fashion, snacks, beverages, and daily essentials. Its new name philosophy was inspired by the word AWESOME. In Indonesian, awesome means luar biasa (extraordinary). From there, the creative spelling OH!SOME was created with the aim of embracing both local and global trends, bringing quality products, expanding worldwide, and meeting the desires of loyal customers. Currently, OH!SOME has more than 120 stores, with the majority located in Indonesia. Specifically, over 120 OH!SOME outlets are in Indonesia, while Malaysia has only 3 outlets, and Singapore, Vietnam, and Cambodia each have 1 outlet.